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Deep Cleanse

Madeleine Gibbard

Visual
My creative piece is a reflection on the story of a patient with breast cancer, and how the words her doctor had used to explain chemotherapy to her had changed the way she felt about it. Initially, she had been very reluctant to have chemotherapy, as she had heard about friends having awful side effects. She thought of chemotherapy in a very negative way, associating it with toxicity and illness. After discussing these doubts with her doctor, he encouraged her to “think of it as a deep cleanse”, explaining how chemotherapy would be like cleaning out her body of any cancerous cells not removed by her mastectomy.
The patient described how this metaphor spun her view of chemotherapy, and she tried to imagine it as a sort of spa treatment for her internal health which helped her to feel more positive about her treatment.

I was struck by how impactful a doctor’s use of language can be on a patient’s ideas and feelings. His choice of words had changed the patient’s perception of chemotherapy from something poisonous to something revitalising. In order to reassure her, he had identified the patient’s concerns and tailored his explanation of the treatment accordingly. This encounter allowed me to understand the importance of understanding each patient’s ideas, concerns and expectations.

My digital drawing depicts how I imagine the patient reframing the way she thought about chemotherapy. On one side of the bed, an IV drip enters a catheter in her arm, but on the other side, a nurse gives her a manicure. The patient is wearing a towel with cucumber slices on her eyes. This is an exaggerated interpretation of the metaphor used by the doctor, trying to reimagine the hospital as a spa. I have used bright colours for the background and lettering to reflect the positive spin of the doctor’s explanation. In bold pink letters, “think of it as a deep cleanse” is written out, echoing the doctor’s impactful words. I wanted these words to really jump out of the piece, as what had struck me from this story was the power of language.

Communication is a vital part of patient care, and small conversations like this can result in a huge impact on a patient’s health and wellbeing.

I enjoyed using art to reflect on this experience, as it helped me to really consider what I had learned.

Effective Consulting,Year One, 2022
Third-Prize winner of the annual EC Creative competition

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